Superfish - Ashtead

The first 'Superfish' was opened in Isleworth, Middlesex in 1971 and now the Superfish group have seven superbly decorated, air conditioned restaurants & takeaway in Surrey with a staff of over one hundred and an annual turnover in excess of £3 million.

Michael Rhodes now heads the family run business, he himself has over 25 years experience serving quality fish and chips (and a number of other fishy favourites - scampi, salmon, trout, swordfish, plaice & sole to name but a few!) to thousands of customers.

Michael is very keen to help the environment and in 2004 Superfish was the first Fish & Chip company to work closely with the Carbon Trust - installing High Efficiency pans meant not only would he save on his gas usage but the government funded organisation would also give him an interest free loan to help in make the investment in new technology.

'Energy has become one of the expenses we really have to keep an eye on," says Michael "I had taken energy-saving measures as far as I felt I could on my own, and I wanted to capitalize on the specialist knowledge available, I also realised that the investment in this new technology would pay for itself within 5 years'.

Michael contacted Robert Furey, MD of Florigo UK Limited when he wanted a new High Efficiency range at his shop in Ashtead, he knew exactly what he needed and ordered a bespoke 4 pan wall range, with touch screen controls, built in eye level grill, scrap box and an amazing 1.2m heated chip box with an additional built in plate warmer - the range was installed in early April 2007 and is producing the exceptional quality product Michael and his staff are renowned for.

In addition to the superb fish and chips, Superfish have developed their menu further by adding characteristics usually seen in American Diners and French Bistros - As much as you can eat hot French bread and butter together with sauces & pickles are served in the restaurant free of charge. You can even have your fresh fish grilled if you prefer! Each restaurant * also offers a modest wine and drink list to accompany your meal (* except Cheam)

Superfish were also one of the first chains to be recognised by Egon Ronay and in the last year were also awarded a coveted Seafish Friers Quality Award. The restaurants are each designed by a highly competent team of designers and contract cleaners also work throughout the night to maintain high standards of hygiene that Michael Rhodes and his management team expect.

Each year over 420 tonnes of potatoes from Cambridgeshire & Essex are used, producing three quarters of a million portions of chips, together with 120 tonnes of fish; Cod accounts for 75% of the fish used and is sourced from sustainable stocks in the Barents Sea.

'Michael knows what is important', says Robert Furey 'he has a very successful business because he cares passionately about the product, but he also realises that new technology can help him achieve even better results and save him money in the long term'.

To find out more about Superfish take a look at their web site. - www.superfishuk.co.uk

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